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​Mr. Hossam Heiba: This is an important step towards localizing industrial technology in Egypt.
Haier International Chairman: Our goal is for Egypt to be the largest center for smart manufacturing in the region.
The Chief Executive Officer of the General Authority for Investment and Free Zones, Mr. Hossam Heiba, and Chairman of the Board of Directors of Haier International Group, Mr. Zhou Yun laid the foundation stone for the Haier-Egypt industrial park in the 10th of Ramadan City. This park is the first ecological industrial complex in Egypt established on a surface area of 200,000 m2.
First phase of the industrial park includes three main factories in addition to the supplementary ones, at an investment cost exceeding $100 million, and provides two thousand direct and indirect job opportunities. Production is expected to start in Q1 2024, with an annual production capacity of one million devices, with a local component ranging from 60 % to 70 %.
Haier Electric - Egypt comes on the top of the companies’ list that obtained the Golden License last December.
Mr. Hossam Heiba said that the Egyptian and Chinese governments are cooperating so that the success of Haier Electric Egypt becomes an attraction for more Chinese investments, especially the industrial companies interested in localizing technology transfer to Egypt.
GAFI CEO added that the massive investment of Haier in Egypt is an important step in localizing industrial technology, as the company will establish a research center for products development in Egypt, and not only technology transfer from abroad. In addition, the establishment of a huge industrial complex in Egypt will attract new investments in the industries supplementary and related to the home appliances industry.
Mr. Ahmed El-Gendy, Director of Haier Electric Egypt, said that Haier, which owns the first brand in the home appliance industry globally, aims to make Egypt the center for exporting its products to the Middle East, Africa and Europe taking advantage of the trade agreements that link Egypt with Africa, the Middle East and the European Union. In addition, the needs of the local market will be fulfilled by establishing a number of local commercial centers, and a customer service center.
The Chairman of the Board of Directors of Haier International Group Mr. Zhou Yun said that investing in Egypt is a strategic goal for the Chinese government and companies to benefit from the investment incentives provided by the Egyptian government; its privileged location on the Silk Road; and its early accession to the Belt and Road 2030 initiative. He indicated that the company aims to make Egypt the largest and most important smart manufacturing hub in the region, based on the efforts of the company's 10 research and development centers worldwide. In addition to the research and development center that will be established in Egypt.
The Chairman of the Board of Directors of Haier International Group praised the prompt achievement of investment agreements in Egypt. Last August, a memorandum of understanding was inked with the Egyptian government to establish the factory, and in December, the company obtained the golden license, which is a comprehensive license for all permits. Today, the foundation stone of the factory is being laid.